IIMs tryst with Bollywood
I guess this is old news but just thought of publishing it. For those who don't know, one of the major reasons for the Bollywood movie HumTum's success(apart from Saif's and Rani's acting and songs) is the marketing strategy. The best part is that the marketing was done by an IIM-Lukhnow passout, 25-year old Tarun Tripathi who now heads Yash Raj Film's marketing cell. The idea of building a brand value e.g. use of cartoon characters, was all his idea and it paid of well. It has been declared a hit. Wish the IIMs keep on diversifying and adding value.